Distribution and publicity are two aspects of marketing your book, but they are not the same thing. Once your book is available for purchasing in popular sales channels like amazon.com and available to bookstores through distributors like Ingram, unfortunately most books do not sell themselves. That’s where publicity becomes important. To get exposure for your book, you need to get people to hear about your book through appropriate media. Like the proverbial tree that falls in a forest, if a nobody hears about your book it doesn’t really exist — or at least, it certainly doesn’t sell.

It is worth noting that not every author’s goal is to make money. But whatever your goal is, the purpose of publishing a book is to tell a story or provide information to people who will value it. And that requires publicity.

There are many tools and strategies for promoting a book. Some require time and some cost money. Effectively marketing a book starts with knowing the target audience, the competition, the purpose of your book and what makes it unique. Some typical marketing strategies include soliciting book reviewers to write reviews in traditional print media or online media channels. Nonfiction books in particular may have a chance to get airtime on radio on television shows if they can show the book’s topic is relevant. Other strategies include having an online presence including a website and social media, press releases and a well crafted media kit, personal contact with media, and holding events such as readings and book signings.

While a publicist can help arrange interviews and solicit media coverage for a book, the more an author is willing to engage in getting publicity the better are his or her chances of success.

For more information about getting publicity for your book project, please contact us.